Who We Are
Best served with a story
The best drinks are served with a story as distinctive as your own. For nearly 20 years, Vine Lore has represented wineries, distilleries, and breweries with independent spirits and unique points of view. We are a locally owned alcoholic beverage brokerage and distributor of complex and compelling low- and non-alcoholic beverages, made up of knowledgeable educators and passionate advocates for food and wine culture in the Mountain West.
At Vine Lore, we believe that wine isn’t just for fancy people and should never be boring. That spirits are only as interesting as the makers who craft them. And that a great drink, alcoholic or not, should be complex, not complicated. Our team curates a diverse and delicious portfolio of independent labels with stories worth sharing. When you choose a Vine Lore bottle at a state liquor store, a local retailer, a local restaurant, or a private event, you know you’re drinking something special.
The Team
Vine Lore is a locally owned fine wine, craft spirits brokerage, and non-alcoholic beverage distributor made up of passionate advocates and knowledgeable educators, all dedicated to bringing Utah the best beverage experiences. Leading the team is Tracey Thompson, President & CEO, who has spent two decades navigating the complexities of Utah’s wine and spirits industry.
Tracey’s passion for curating a portfolio of family-owned wineries, craft distilleries, and thoughtfully selected low- and non-alcoholic beverages—each with a sense of place and a story to tell—drives everything we do. Her commitment to building a team rooted in passion and integrity has established Vine Lore as Utah’s leading authority on distinctive and memorable beverages.
Doug Thompson
Doug joined Vine Lore in 2018, bringing over 25 years of C-suite experience and a true entrepreneurial spirit. He has successfully led organizations across diverse industries, both domestically and internationally, leveraging his strategic expertise to drive growth and innovation. With a strong track record of building high-performing teams, strengthening brands, and optimizing business operations, Doug takes a results-driven, hands-on approach to leadership. When not in the office Doug enjoys sailing and snow skiing.
Pauline Sargetakis
Pauline joined Vine Lore in 2012 and holds DipWSET, WSET Level 2 in Spirits and CSW certifications. She started as an off-premise merchandiser, gaining experience across multiple roles before moving into management. She has been instrumental in refining Vine Lore’s marketing, strengthening relationships with the DABS purchasing department, and expanding the company’s presence through strategic events, including being a key part of Eat Drink SLC. Outside of work, she enjoys time with her husband and one-year old son, catching up with friends, and staying active.
Lance Lee
Lance joined Vine Lore in 2015, bringing over 20 years of experience to the team. He previously held management roles at Phoenix Wine & Spirits, Alaska Distributors, and Southern Glazer’s Wine & Spirits. Lance’s strong relationships with key stakeholders at the Utah Department of Alcoholic Beverage Services and top supplier partners have been instrumental in helping Vine Lore grow. As Retail Sales Manager, he oversees all aspects of Off-Premise sales and the expanding LA-NA Division. Outside of work, Lance is an avid (mediocre) golfer and bass player.
Amanda Plummer
Amanda joined Vine Lore in 2019 and holds a DipWSET certification and WSET Level 1 in Spirits. She began her career as a sales specialist in the Park City territory, building strong relationships with top restaurants and resorts before transitioning into management in 2022. Since then, she has played a key role in developing the on-premise sales team, fostering growth, mentoring sales representatives, and driving strategic initiatives. She also works closely with Doug to enhance the company’s CRM system. Outside of work, she enjoys traveling, reading, and spending time with her dogs.